{"product_id":"ego-cups-saucers","title":"EgO – Cups \u0026 Saucers","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eI was walking down 2nd Avenue, Manhattan, at six in the morning – back home to the East Village after an all-night party up on 86th Street. In desperate need for a large cup of coffee, I saw a café just opening. Perfect. I was served steaming hot coffee \u0026amp; milk from a huge cup with a very tiny handle. Trying to balance this dangerously hot bowl all the way from the table over my lap and up to my lips, I could see a serious burning accident happening… Scary. That’s when I realised my cup would have a functional handle for a firm grip. The year was 1997.\u003c\/p\u003e\n\u003cp\u003eHalf a year earlier I had flown to Helsinki to meet with the product directors of a brand manufacturer to receive the brief for designing tableware. At that point I still had no idea about what they had in mind. “A coffee cup!” they cried out with great enthusiasm.\u003c\/p\u003e\n\u003cp\u003eFuck. There are ten thousand coffee cups on the market, and they either have a handle or they don’t. End of. I was in shock. “Okay, if I haven’t come up with a completely new approach in three months, that in fact can be mass produced for a reasonable price, then you need to give this impossible task to someone else.”\u003c\/p\u003e\n\u003cp\u003eBack to New York. A lot of frustrating work until that morning after the party up on 86th. My design was approved, and I was told the name for the collection would be “EgO”. (That’s when I got my second shock…) Thanks to the product development people all manufacturing issues were solved, and the rest is history.\u003c\/p\u003e\n\u003cp\u003eIn 2024 we decided to re-produce this collection of cups for our own new brand \u003cstrong\u003estefanlindfors®\u003c\/strong\u003e, and in 2025 we found a great factory to make this possible. So now the old EgO is new. But I’m still the same.\u003c\/p\u003e\n\u003cp\u003eStefan Lindfors\u003c\/p\u003e","brand":"Stefan Lindfors","offers":[{"title":"LARGE Cup + Saucer","offer_id":56239973663099,"sku":null,"price":109.0,"currency_code":"EUR","in_stock":true},{"title":"MEDIUM Cup + Saucer","offer_id":56239973695867,"sku":null,"price":89.0,"currency_code":"EUR","in_stock":true},{"title":"SMALL Cup + Saucer","offer_id":56239973728635,"sku":null,"price":79.0,"currency_code":"EUR","in_stock":true},{"title":"4 LARGE Cups","offer_id":56239973761403,"sku":null,"price":259.0,"currency_code":"EUR","in_stock":true},{"title":"4 MEDIUM Cups","offer_id":56239973794171,"sku":null,"price":229.0,"currency_code":"EUR","in_stock":true},{"title":"4 SMAL Cups","offer_id":56239973826939,"sku":null,"price":189.0,"currency_code":"EUR","in_stock":true},{"title":"4 LARGE Saucers","offer_id":56239973859707,"sku":null,"price":99.0,"currency_code":"EUR","in_stock":true},{"title":"4 MEDIUM Saucers","offer_id":56239973892475,"sku":null,"price":79.0,"currency_code":"EUR","in_stock":true},{"title":"4 SMALL Saucers","offer_id":56239973925243,"sku":null,"price":59.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/9829\/7845\/files\/1A_EgO.jpg?v=1780984030","url":"https:\/\/stefanlindfors.shop\/products\/ego-cups-saucers","provider":"Stefan Lindfors","version":"1.0","type":"link"}